Sandy Douglas, president of Coca-Cola North America, spoke about “Accelerating Growth in the Age of Transparency” at the Distinguished Leaders Series at Georgetown University’s McDonough School of Business. The Coca-Cola Company, owner of the world’s most valuable brand, has a 125-year history of success with its well-known products, a broad and efficient distribution system to its many customers, and a positive image among consumers and communities. Today, these are not enough to guarantee continued growth and success in the face of instant global communications and increasingly demanding, diverse, and rapidly changing operating and social environments. Sandy Douglas discussed how the company builds upon its core strengths while embracing change in the areas of brands, customers, and social license, to operate and to win in the North American market.

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